Right Problem
Start with the real problem.
Talk to the people you’re designing for. Quantify what’s not working. Every decision after this one depends on this one being right.
Design that solves & ships.
I’m Khevin Mituti — fifteen years of product, brand and experience work for global companies and the startups out to replace them. The bar: things that work, in the world, for the people they were drawn for.
Right Solution
Mitigate risks.
Will customers use it? Can we build it? Does it work for the business? Value, feasibility, and viability — three checks, all required before anything ships.
Done Right
Ship, then improve.
Mitigate usability risk through testing and iteration. Measure and monitor the in-market experience. Continuously improve — design doesn’t end at launch.
A designer
who has worn
many hats.
Throughout a fifteen-year career, I’ve had the chance to lead over a hundred projects — across UX, product management, interaction, brand, DesignOps, front-end development and communications.
Product design
User-centered products that meet real user needs and business objectives — research, iterative design, strategic decisions, team collaboration.
Brand management
Product–market fit. Identity and positioning that match what the market actually wants. Competitive analysis, market research, brand development.
Art direction
Creative direction for visually compelling communication systems. Visual design, systemic design, storytelling.
DesignOps
ProductOps and process. Streamlining design and product operations. Process optimization, team coordination, tool integration, workflow automation.
Big rooms.
Small rooms.
Same bar.
A partial list. Some I led teams inside, some I consulted from the outside, some I designed end to end.
Global brands
I’ve worked with.
Brands & products
given life to.
Three, worth telling.
Some of my work is protected. Some of it is old. Some of it is interesting enough that I want to share it with you in detail.
Favo
Rebranded a community-grocery startup from Aiyu to Favo and shipped the product that carried the new identity to 1.2 million customers across Brazil and Peru.
→
Spaces Parking
Untangled an undocumented operator portal from a blank slate — research, component library, V2.0 redesign. Operators stopped fighting the tool.
→
Amway
From a single Product Recommender to a suite of six tools. Saved millions in licensing, drove 24% of platform sales through the recommender we shipped.
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A few more,
briefly.
Public-facing pieces that didn’t warrant a full case study but earned a paragraph.
Realistic iterative design.
The further into a project we get, the more the early steps pay off — and the cheaper the late ones become.
01Problem
Start with the real problem.
Before anything is sketched, we go deep on the user’s actual job — interviews, behavior, pain points, business analysis. The point is to be sure we’re solving the right thing.
02Frame
Figure out what’s possible.
Stakeholders, engineers, project leads — same room. Tech feasibility, budget, timeline, the real edges of the box. Innovative and doable.
03Make
Explore, iterate, narrow.
Concepts in the open, critiqued early, refined fast. The team is the first review. We commit to the strongest options before they leave the studio.
04Test
Test with real people.
Prototypes in the hands of users. Usability tests, interviews, surveys. We measure, learn, adjust — close the loop until the work meets what it promised.
Feel like
we’re a fit?
If you’ve got a real problem, real users and a real team that wants to ship — let’s talk. I take a small number of projects each year and I’d rather do good work than busy work.